Practical guides for going AI native.
Blog posts, playbooks, and guides for GTM teams — built to use, not just read.
From the blog
AI Training for Marketing Teams: How to Choose the Right Program in 2026
AI training ranges from free YouTube to $75K enterprise workshops. Here's how to evaluate what actually works for GTM teams — and what's a waste of money.
Claude Code for RevOps: 7 Workflows That Fix Your CRM, Pipeline, and Reporting
RevOps teams are using Claude Code to automate CRM cleanup, pipeline operations, and reporting. Here are 7 workflows you can build this week — no coding required.
Claude Code Tutorial: The Complete Guide for Non-Technical Users
Learn Claude Code from scratch—no coding experience required. A practical guide for marketers, salespeople, and product managers who want to build AI workflows without being engineers.
Claude Code vs ChatGPT: Which One for Marketing Work?
Not another 'which AI is smarter' comparison. This is a practitioner's take on when to use Claude Code vs ChatGPT for real marketing work — based on teaching both to GTM professionals.
Claude Code for Sales Reps: The Complete Workflow Guide
6 practical Claude Code workflows for AEs and sales reps — account research, deal briefs, call review, outreach sequences, proposals, and win/loss analysis. No coding required.
How to Build Competitive Battle Cards with Claude Code (Step-by-Step)
A practitioner's guide to building professional competitive battle cards using Claude Code — no expensive tools required. Includes the exact workflow I teach in my workshops.
Claude Code for Marketers: 10 Workflows You Can Build Today
Learn how to use Claude Code for marketing — no coding required. 10 practical workflows from brand voice extraction to content creation that work right now.
Claude Code Skills for Marketing: Build Your Own AI Toolkit
How to build a custom skills library that turns Claude Code into your marketing team's operating system. A practitioner's guide to the skills that actually matter for GTM work.
Playbooks
Step-by-step implementation guides with Good / Better / Best tiers, so you can start at your comfort level.